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Our Concepts

EnvolveMEDIA sees the emergence of E-Collaboration as an exciting and powerful strategic enabler. It is our perspective that enterprises need to view e-collaboration within their organizations as a strategic platform for transforming the way they conduct business. By extending the traditional view of a one-way online meeting to a multi-modal interaction that persists long after the meeting ends.

The following excerpts from EnvolveMEDIA’s whitepaper E-Collaboration: Beyond OnLine Meetings provide an overview of the interaction modes organizations need to embrace, how those modes extend the e-collaboration paradigm and how the collective knowledgebase created over time, becomes a managed enterprise asset.

Asynchronous. Synchronous. Blended.

Over the past few decades we have witnessed an incredible transformation in terms of E-Collaboration. E-Collaboration incorporates the entire spectrum from asynchronous to synchronous into a blended state—the connected state. This blended, connected state is much more powerful and valuable to the enterprise than synchronous or asynchronous collaboration on its own.

A simple analogy: A conversation on the telephone is synchronous; leaving a voicemail is asynchronous. Together they offer a much greater solution than if implemented separately.

Blended collaboration capabilities (see Figure 1, below) drive more advanced solutions—solutions that better address the needs of the enterprise. Here we combine business workflow with online meetings, or simply allow people to work on things on their own time as well as together, depending on the need.

Figure 1: Synchronous & Asynchronous Capabilities Blended

Interactive. Multi-Modal. Dynamic.

E-Collaboration requires that people interact in many modes and seamlessly switch between them quickly and easily. (see Figure 2, below) Accordingly, the technology platform needs to sustain several interaction modes and support the dynamic states involved with transitioning from one mode to another. Four key modes should be supported by the technology platform including:

  1. The first, webcast, is the synchronous push of information to a group.
  2. The shift from (1) webcasting to (2) hosted collaboration makes a critical jump in terms of peer-to-peer interaction.
  3. As true peer collaboration is adopted, the subordinate nature of participants with a host is completely removed.
  4. The fourth and final mode discussed involves the ability of having sub-collaboration or breakout sub-meetings spawned from a main meeting.
  5. .

Figure 2: Interaction Modes

Additional concepts discussed in our White Paper include the importance of the persistence of the collaboration events, how it becomes a corporate knowledge management asset and finally how the development of a collaboration-aware community can transform the enterprise. Download the E-Collaboration: Beyond Online Meetings White Paper here.

So where do you go from here? Our recommendation is to start with an assessment of your collaboration strategy and goals. The assessment leads to a comprehensive collaboration architecture that can support the necessary interaction modes and the resulting knowledgebase. Second, is an implementation of the collaboration architecture and a multi-phased adoption plan. And lastly, is the implementation of an acceleration plan that increases not only the quantitative adoption (more users) but the qualitative adoption (those users leveraging the entire collaboration spectrum) of E-Collaboration.

EnvolveMEDIA was formed to assist organizations leverage their existing and planned e-collaboration strategies. If you would like to hear more, contact us at to schedule an appointment.